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Office of Leadership, Service and Career

Cecilia Martinez

Internship Title: Creative Content-Making on Instagram: Share the Library’s Story
Department: UC Merced Library
Mentor Name: Sara Davidson Squibb & Kelli Abrescy

Create dynamic and interesting content to engage undergraduate peers with the UC Merced’s Library story and its connection to students’ academic and college-life experiences. To increase engagement, you will gain familiarity with the library’s activities, engage in creative content-making, implement social media best practices, and monitor/analyze user interactions. Through this project, you will focus on a single social media platform with an emphasis on reaching the undergraduate population. Gain experience with technology, ideation & implementation, project management, written & visual communications, library resources, and data analysis.